We’re only in business
because of the results
we get our clients

Effective Software, Affective Impact.

Based in Austin, Texas we are a remote team spread across the continent. As a nimble team we have a constant focus on results and effectiveness. We don’t waste our time and certainly not yours. This approach, along with our values, allows us to build excellent software on budget and on time.

Every Friday we have a team call where a portion of the meeting is dedicated to effectiveness. We briefly discuss tips or tricks we’ve recently tested to increase our effectiveness to ultimately provide RESULTS for ourselves and our clients

How We’re Different

We really care. We care about your idea and your business needs. We care about the software we ship with our name on it. We care so much that we might actually tell you on day one that we wouldn’t be the best fit for your project and instead refer you to another company.

We also care about helping those in need. Therefore a portion of the proceeds from every project we take on, goes towards sponsoring a local underprivileged student to learn to code.

Effective software, Affective Impact. Welcome to Broadway Lab.

What to Expect

Our clients view us as accessible, flexible, and consultative. We are in business by collaborating with clients to build the right thing, not just building the thing right.

History & Values

We are on a mission to build better software that drives real business results.

After a few years of hacking on side projects and learning how to program, Michael Fellows started Broadway Lab as an organization to freelance through. After helping a few clients successfully, demand for services grew. To meet the demand, he hired on a few other people to help with overflow.

Ultimately, the failures from bolt-on hiring lead him down the process of building a scalable, systematized business. This includes an awesome team that is proud of their work and is excited to show up every day. Broadway Lab has been fortunate to work with several different client types including Fortune 500 companies, leading startups, and wholly owned small/mid-sized businesses.

Team Values


We’re only in business because of the results we get our clients. If the value of what we produce doesn’t exceed what we’re paid, then they will either leave us or go out of business. We have to do what’s right for our clients, use our time wisely, and be effective in our work.


As a team, we want to be proud of the work we build, and we want our clients to be proud to show it off.


Any project we decide to take on, we own it from day one. We take pride in our work and we will be the first to own anything we have our hands on to give our clients the best experience.


We’re believers in the nomadic life and that you can be productive from anywhere. Some of the most talented engineers are not in Silicon Valley or New York, and we love working with them.

How We Help You

1. Schedule a 15-minute
Discovery Call here


2. Tell us about your
software needs.

3. We will show you how we’ve solved similar problems and how we can help. Or we tell you upfront that we are not the best fit and refer you elsewhere if we aren’t convinced we would make the best partner.